Different industries value different things. SaaS companies trade on revenue multiples and the Rule of 40. Professional services firms grapple with key person risk. Manufacturing businesses include asset values in their calculations.

Understanding industry-specific valuation norms helps you speak the language of buyers in your space and benchmark your company appropriately. It also helps you understand what metrics matter most for your specific business type.

In this topic, you'll learn valuation approaches for major industry categories—SaaS, professional services, manufacturing, healthcare, and more. You'll understand what metrics drive multiples in each sector and how to position your business within industry norms.